Seven (7) Effective Digital Marketing Tools that Help Your Business

With the ample digital marketing tools nowadays, creating extra buzz and hype for your business got simpler, more cost-effective, and more efficient.

However, in order to take on these actions, you’ll also need the right digital marketing tools on top of a well-designed marketing logo and website for your company . It’s overwhelming when you find there are quite a bit of options to pick from which can result in difficulties to choose the best suitable one. With any new digital marketing tools being launched regularly in the marketplace, you might find it even more confusing!

No worries, just read on.

First things first, here are some main ideas on what your focus should be before choosing the right tools:

1) Grows your Business Awareness;

2) Encourage Customer Engagement;

3) Track your campaign progress and results in relation to consumers’ behavior.

1. MailChimp

Newsletters are one of the greatest ways to increase awareness. MailChimp has the tool to generate powerful email campaigns. The beauty of MailChimp allows you to target specific users and personalize the email. This increases the customers engagement. In terms of pricing, MailChimp is quite affordable starting at $14.99 per month.

2. Hubspot

For people who wants all in one inbound tool, HubSpot’s solution takes care of everything including blogging, email marketing, landing pages, lead nurturing right down to analytics. Pricing starts at $50 per month.

3. Google Analytics

As mentioned earlier, tracking its outcomes is important so you know how effective your campaign is. Google Analytics can keep you posted on the traffic to your website and also tracks the level of engagement. Pricing is $0.

4. Hootsuite

Hootsuite is enterprise-level social media management tool in one place. It that allows users to store and schedule social media content on different platforms. Hootsuite offers a limited free subscription and a free, 30-day trial offer for the professional subscription.

5. Trello

Trello is a collaboration tool that organizes projects into boards. In one easy glance, it tells you what’s being worked on, who’s working on what, and where something is in a process. Imagine a white board, filled with lists of sticky notes, with each note as a task for you and your team. It’s basic plan is $0 per month and business plan is $12.50.

6. Slack

Slack is a new way to communicate with your team. It’s faster, better organized, and more secure than email. It is equipped with robust features that allow you to chat one-on-one with associates or in groups

7. SEMrush

SEMrush a highly effective all-in-one digital marketing tool to help improving your SEO strategy: from keyword research, position, and backlink opportunities. It can also perform a comprehensive SEO audit. They have free and paid subscription depending how much you want to get involve into it.


We hope you have a better idea on some popular digital marketing tools now. It really depends on what results you want to drive. If you want further suggestions for your business, contact AQUA Marketing today. We will help you develop a digital marketing plan that suites your business needs.

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